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Google Search rolls out generative AI tools in more than 120 countries, including the Philippines

By JUSTINE PUNZALAN Published Nov 09, 2023 9:10 pm

Google is offering more ways for you to get better search results by expanding its Search Generative Experience (SGE) to more than 120 countries and territories, including the Philippines.

The tool is still in its experimental stage and can be accessed through Search Labs, which allows users to test experiments in Google Search before they become available to the public. 

To enable SGE, you would first have to sign up for Search Labs via Google Chrome on your desktop or through the Google App on both iOS and Android devices. You can enable SGE on Google Search once you're done enrolling. 

Note, though, that the tool is already available on Chrome desktop today and is yet to drop on the Google app in the coming week.

One of the features you can already check out is how to ask follow-up questions directly on the search results page. This is how it works, according to Google:

“For instance, with a question like ‘Does honey ever spoil?’, SGE will deliver an overview beneath this, and users will see suggested next steps where they can simply tap a query like “How can you tell if a honey is spoiled”, or type in a specific follow-up question.”

This feature will first come in English in the U.S., followed by non-English options like Spanish, Portuguese, Korean, and Indonesian.

Another tool already available in Search Labs is one that adds more context to translations, which is helpful when a word has multiple meanings.

Google explains, "If you ask Search to translate a phrase where certain words could have more than one possible meaning, you’ll see those terms underlined. Tap any of those words and you can indicate the specific meaning that reflects what you want to say. This option may also appear when you need to specify the gender for a particular word."

This feature is already available for English-to-Spanish translations, with other languages coming shortly after.

Google has yet to announce when the new tools will be available outside Search Labs.