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EXO's Chanyeol is the first international brand ambassador of this Filipino beauty brand

By Yoniel Acebuche Published Aug 19, 2023 2:15 pm

Say Annyeong to EXO's Park Chanyeol! The South Korean artist rapper, singer-songwriter, actor, and producer has another feather to add to his cap, as he is now the first-ever international brand ambassador of Ever Bilena.

On Friday, Aug. 18, the local beauty brand revealed the news with a video showing snippets from Chanyeol's photoshoot. 

The multi-talented star greets his Pinoy fans in an almost one-minute video telling that he is excited and glad to be part of the Ever Bilena family. 

"With this good opportunity, I feel good and am so happy to be able to say hello to my fans in the Philippines,” he said in Korean.

Ever Bilena said that Chanyeol's "world-class appeal" makes him fit to represent the brand.

“Chanyeol’s world-class appeal makes him a great representative for Ever Bilena," Ever Bilena's Chief Sales & Marketing Officer Denice Sy said in a press release. 

"His heart and positive personality is both aspirational and relatable to Ever Bilena users,” chief sales and marketing officer Denice Sy said.

Since August 15, the local makeup brand teased its followers with a series of social media posts, hinting their newest ambassador's identity including a mysterious Polaroid photo of a box labeled "Top Secret" on their official social media pages.

Chanyeol recently visited the country last May 20 with his fellow EXO-SC sub-unit member, Sehun for a fan meet. He was also named as the new face of Penshoppe in March.