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Han So Hee is the new face of BYS Philippines; releases new lip line

By Camille Santiago Published Feb 07, 2022 3:23 pm

South Korea's rising star Han So Hee is shaking up the beauty industry as the new face and collaborator of BYS Philippines.

The Australian beauty brand announced on Monday, Feb. 7 that the K-drama star is joining the family.

"A fresh new K-Drama star has officially joined the BYS fam — meet our newest ambassador, Han So Hee!" they wrote on Instagram.

iFace Inc.'s president Angie Goyena said they were "drawn to her beauty, her energy, her versatility, her professionalism, and her personality."

“BYS has always encouraged creativity and expressing yourself through our products and campaigns. We’ve always championed loving yourself hard, and in doing so, uncovering beauty that’s uniquely yours—Han So Hee fits the bill to a tee,” she adds.

Han So Hee for BYS Cosmetics

Meanwhile, the Korean actress also shared her excitement over the partnership.

“It is such an honor to become a brand ambassador of BYS and I’m also happy to get close with my overseas fans who are always supporting and loving me. Please stay tuned for more collaborations of mine with BYS. Mahal ko kayo!” Han So Hee shares.

Han So Hee's lipstick line for BYS Cosmetics

But not only is she joining the other hallyu stars Park Seo Joon and Hwang In-Youp, she has also collaborated with BYS Philippines on a special line called Lip Nectar, an easy-apply liquid lipstick that has a velvety-soft matte finish—and they're all inspired by her characters!

It comes in eight shades and are named after flowers: Blossom, Cherry, Tulip, Poppy, Rose, Dragonlily, Orchid, and Poison Ivy. They are priced at P499 each.