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Sneak peek: The first Jordan Brand store in the Philippines

By Camille Santiago Published Nov 30, 2020 4:09 am

Southeast Asia's first-ever Jordan Brand store is now set to open in the Philippines this December 3.

On November 30, Monday, the Jordan Brand gave the public a sneak peek during its soft opening in Bonifacio Global City, Taguig. The Manila flagship store features a basketball court, a customisation area, and a 4,500-square feet retail shop that will include “the largest assortment for Jordan apparel across men’s, women’s and kids in South East Asia,” said Nike Philippines.

Jordan Brand store in BGC

"Basketball is more than just a sport in the Philippines, it is embedded in the culture,” Jino Ferrer, country marketing manager of Nike Philippines, said in a statement. “In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities.”

A feature of the Jordan Brand store includes a “Heritage Wall,” which is a display of Jordan brand signature shoes from AJ I to AJ XXX—including six editions worn by Michael Jordan during his championship games with the Chicago Bulls.

Heritage Wall

The store also offers its customers one-on-one styling services and "Custom 23," where they can have Jordan products customized.

Custom 23 station

Apart from “Custom 23,” there will also be a "Flight Deck" or a half-court basketball court located at the store's rooftop. The space—which has a mural designed by renowned New York City artist Kimou Meyer—“will be used for community games, events, activations, clinics, and special guest appearances.” 

Flight Deck

In celebration of the store opening, 150 pairs of the limited-edition Air Jordan Retro “Manila” will be available for sale.

Air Jordan Retro “Manila”

Jordan Brand is located at High Street South Corporate Plaza, Bonifacio Global City

Photos from Luisa Morales/Star Sports Hub/Twitter