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How to support Breast Cancer Awareness Month 2020

By Camille Santiago Published Oct 12, 2020 12:12 am Updated Oct 12, 2020 1:55 am

Wear your Pink Ribbons because it's Breast Cancer Awareness Month!

October marks Breast Cancer Awareness month, a time when worldwide initiatives work to raise awareness and fight the disease.

Breast cancer is the most common type of cancer in the Philippines as confirmed by the Department of Health and the Philippine Cancer Society, Inc. At 31.4% of cancer cases, it's also the number one type among Filipino women, according to the World Health Organization. And more alarmingly, our country has the "highest prevalance in Asia, and the ninth highest in the world today," as reported by the Philippine Society of Medical Oncology.

Doctors believe that early detecton of cancer can help decrease the numbers.

That said, the best thing women could do as individuals is to raise public awareness and do a breast self exam regularly. Many brands and organizations are also doing their own initiatives to get involved with Breast Cancer Awareness Month, and we too, can give back when we shop and donate.

Here, we list down some BCAM-related events and promos happening this month.

Events to catch

Avon #BOOBWatch Summit

One brand that has been a constant supporter of the Pink Ribbon crusade is Avon. Since 1992, Avon has partnered with organizations such as the Philippine Cancer Society, and has helped many breast cancer patients at the Avon-PGH Breast Cancer Clinic. This year, the brand wants to remind us that everyone should keep a #BOOBWatch and start regular breast self-checks.

As part of this initiative, Avon has lined up a series of talks, fundraising concerts, and dance-a-thons on their social media accounts this month of October. Follow their Facebook page for more details.

Pink Yourself Up with FitFlop

Known for its ergonomic footwear, FitFlop's mission is to empower women with all lifestyles and from all walks of life. One advocacy close to their brand is the fight against breast cancer. Since 2012, FitFlop has been partnering with ICanServe Foundation in different efforts to spread awareness for early detection.

On October 24 at 2pm, the brand is inviting everyone to join them for "Pink Yourself Up with FitFlop" on their Facebook page as it discusses the struggles of those with breast cancer and mental health amid the new normal.

View this post on Instagram

Pink Yourself Up with FitFlop! This October, we want to encourage everyone who is currently struggling, whether the struggle is with breast cancer, mental health in this difficult time, or adjusting to new circumstances. This is a reminder that there is still hope and strength to be found in each one of us. We are fighters, we are beautiful, and we can find the courage to pick ourselves up to conquer whatever obstacles come our way.⁠⠀ ⁠⠀ Join us this October 24, 2020 at 2 PM in the afternoon as we host a Facebook Live in partnership with ICanServe, featuring special guests who will be sharing about breast cancer, their personal experiences in overcoming the illness, and how to adapt in this new normal.⁠⠀ ⁠⠀ Comment below or send us a private message about any questions or concerns you have regarding breast cancer, and tune in on October 24 for the answers in our Facebook Live! ⁠⠀ ⁠⠀ #FitFlopPH #PinkYourselfUp

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Merch to buy

Klean Kanteen

One way to remind ourselves to keep drinking water is by keeping a cute tumbler nearby—and luckily, we found one! Klean Kanteen's newest Carnival Candy 2.0 is a water bottle, coffee mug, sport bottle and insulated cup in one. It has a wide-mouth opening that make it easier to fill, and clean. It also features the TK Closure™ internal thread design and has an easy-carry swivel loop, making it more durable, leak-proof, and lighter.

This month, Klean Kanteen is partnering with the ICanServe Foundation, where they will be donating part of the sales from this limited edition bottle to help fund the organization's needs. The Carnival Candy 2.0 is priced at ₱2,450 and is available at Certified Calm's stores and on their website.

Avon Masectomy Bra, Breast Cancer Promise set, Evita watch

This year is also a milestone for Avon as it releases its very first mastectomy bra called Avon Empower Bra. This non-wired bra features pockets for prosthesis, which we can also buy from Avon for ₱249 when they buy the Empower Bra

Apart from the series of online events Avon is hosting this month, it is also donating ₱50 to the Philippine Cancer Society for every Empower Bra (₱799), Breast Cancer Promise set (₱499), or Evita watch (₱599) bought.

Onelife Studio Breastie, Set, Go! Limited Edition Starter Pack

Make healthy happen together with Onelife Studio's Breastie, Set, Go! limited edition starter pack. When you buy this pilates starter pack, you help KASUSO Foundation give indigent women with education on early breast cancer detection and treatment, as well as by providing them financial and social support.

This package lets you enjoy 1 Health, Fitness, and Posture Assessment session, 3 personal training sessions, and 1 Physio-Led Stretch session valued at ₱5,000 at the discounted package price of ₱4,000, which can be availed virtually or in-studio.

Macoboobs macarons

Sweet treats for a sweet cause! Macaboobs is selling French Macaroons with boob designs in different shapes, sizes, and colors. For the brand, these desserts "represent all the women that have survived breast cancer, are battling with breast cancer, and have lost to breast cancer." Fifteen percent of the sales will be donated to ICanServe Foundation.


You post, they donate, as what Estée Lauder Companies has said. This month, the conglomerate is encouraging everyone to share a short note on what the Pink Ribbon means to them on social media using the hashtags #TimeToEndBreastCancer and #ELCdonates. And for every public, in-feed Instagram and Facebook post that people make, the group will donate $25 to The Breast Cancer Research Foundation up to $100,000. That's right, no need to spend on anything!

FitFlop BCAM Collection

We stan brands that walk the talk. Aside from the online conference mentioned above, FitFlop also launched their Breast Cancer Awareness Month (BCAM) collection including the new Haylie Quilted sandals. Part of the proceeds from this collection will be donated to ICanServe Foundation.

Mirth and Yift Pink Mother of Pearl Earrings

We can support the cause through fashion pieces, too! Local accessory brand Mirth and Yift is giving away a discount and donating a portion of sales from the pink Mother of Pearl collection to the ICanServe Foundation. To get a discount, use the code ALLINPINKTOGETHER for a 10% off any pink mother of pearl pair from October 1-31.

Vamos Performance Apparel Camo Shirts

Activewear and performance brand Vamos Performance Apparel is selling limited edition Camo shirts for the benefit of ICanServe Foundation. The unisex tees sell for ₱995 each and are available in blush, hot pink, and black colors. All proceeds from the sales go to ICanServe Foundation.

Panda Athletics Pink Panda Tape

Into lifting weights? A portion of the sales from Panda Athletics' pink hook grip will be donated to ICanServe Foundation.

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