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How to protect yourself and the women in your life against breast cancer

Published Oct 28, 2021 4:30 pm

Breast cancer is one of the leading causes of cancer death in the country—a reminder for Filipinas and women to take care of their bodies and be mindful of their changing health conditions. 

This motivated Pru Life UK, the country’s leading life insurer, to introduce PRUHealth Prime-Select Breast Cancer. It is the first breast cancer-specific life insurance product in the market.

“We are well aware of the threat of breast cancer to all women. From its effect on health to the financial impact of its treatments, this disease will take a toll not only on the individual but on her family, too. With this pioneering product, we want to remind every woman that we are their allies in protecting their health and their families against this illness,” says Pru Life UK SVP and Chief Customer Marketing Oficer Allan Tumbaga. 

PRUHealth Prime-Select Breast Cancer gives financial protection to all females between 25 to 45 years of age. The product is made available in two packages, both valid for a year.

For a one-time premium of P150, the first package provides P10,000 of Diagnosis Benefit. On the other hand, a one-time premium of P425 guarantees P10,000 of Diagnosis Benefit and P20,000 for undergoing lumpectomy or mastectomy. Both packages are available via Pulse, the company’s all-in-one AI-powered health monitoring app (product terms and conditions apply).

Apart from having an insurance product to cushion the emotional and financial toll of breast cancer, it is also vital to adapt healthy habits as a defense against the possibility of developing it, in the first place. 

Here are tips to reduce the risk of developing breast cancer:

Maintain a healthy body weight. Obesity and sudden weight gain may increase your risk of getting breast cancer. 

Have an active lifestyle. Engaging in physical activities—even 30 minutes a day—can help lower your risk for cancer, heart disease, diabetes and stroke.

Minimize alcohol intake. Drinking a great amount of alcohol puts you at a higher risk of getting breast cancer. 

Have a balanced diet. Eating fruits and vegetables daily boosts your immunity.

Breast self-exam. Examining the breasts at regular intervals for pains and sensations, and observing and keeping a record of its form and color may aid in the early detection of breast cancer. 

Have a regular breast checkup. It is highly encouraged for women to ask advice from specialists and get regularly tested, especially when the illness is part of the family’s health history.

“Through this product, combined with a healthy lifestyle and regular check-up with your doctor, we at Pru Life UK wish to promote a healthy lifestyle and continuous awareness and protection against breast cancer,” adds Tumbaga. 

To learn more, download the free Pulse app from Google Play and App Store and visit

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Editor’s Note: This article was provided by Pru Life UK.