The gift of giving
SM accepts donations at all malls, gives immediate relief, shelter to Typhoon Odette-hit areas
BrandedUp in partnership with
SM Foundation Inc., through its Operation Tulong Express program—the relief operations program that gives immediate assistance in the form of basic needs in times of disasters—provided thousands of Kalinga care and relief packs, consisting of rice, bottled water, and other essentials, to over 5,000 families in Butuan (Agusan del Norte), Cebu, Cagayan de Oro, Iloilo, and Palawan.
Moreover, SM’s retail stores and malls were open when Typhoon Odette struck to provide essential needs.
SM malls in Cebu, Iloilo, Cagayan de Oro, Butuan, and Puerto Princesa provided temporary shelter to customers and nearby residents by offering free Wi-Fi, charging stations, drinking water, light snacks, free overnight parking, and help desks ready to serve customers affected by the typhoon.
“Our malls always serve as a temporary shelter during critical times to serve our communities' needs. We are always ready to help those most vulnerable in the affected disaster areas and deploy our Operation Tulong Express outreach program immediately,” SM Supermalls President Steven T. Tan said.
Donations for the communities affected by Typhoon Odette will be accepted in 86 SM malls nationwide, including 8 SMDC malls. There are three ways to give. Aside from cash donation boxes located at the SM Cares Bears of Joy booths and mall entrances, another option would be direct deposit to the Philippine Red Cross' BDO account with the following details:
Swift Code: BNORPHMM
The PRC QR codes below can also be scanned for donations, with proceeds that will go directly to the PRC—a partner of SM Cares and the SM Foundation, Inc.
The distribution of goods continues as of this writing.
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Editor’s Note: This article was provided by SM Supermalls.