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Bea Alonzo launches travel organization line Bash

By Camille Santiago Published Nov 20, 2023 2:13 pm

Keeping your travel bag neat and organized is a challenge for many, leading some to just pack and go without fully utilizing the space. But hopefully not anymore! Actress and globetrotter Bea Alonzo, through her new brand, wants to make packing easier.

Inspired by her frequent travels, Bea launched Bash to help wanderers make traveling easier and more stylish with its functional packing essentials.

Bash (you guessed it: named after her beloved One More Chance character Basha) means "celebration and festivity," which is deeply rooted in the brand's ethos of "celebrating every journey and milestone."

The collection consists of packing cubes, pouches, toiletry kits, kikay kits, bag tags, and more, that come in different sizes and colors like pastels, neutrals, and muted tones.

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Bea's friends from the industry—including her former on-screen partner, John Lloyd Cruz, Heart Evangelista, Kakai Bautista, Rica Peralejo, and Dimples Romana—showed their support for the actress during its launch last Nov. 18.

In a recent vlog, Bea also gave her viewers a sneak peek of the brand by sharing how she packed for her 3-week Eurotrip.

Talking about her new venture, she said: “This project is very special to me because this will show a different facet of myself as an entrepreneur. It is something that I am passionate about—organizing and traveling.”

Bash officially launches to the public on Nov. 21.