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You can now have your newly-bought denim pieces personalized at this store

By Yoniel Acebuche Published Jul 27, 2023 2:16 pm Updated Jul 27, 2023 3:02 pm

Denim is a timeless and classic fabric that has been around for centuries. It remains to be a wardrobe staple for many people all over the world not only for its versatility but its durability, too.

One brand known for its timeless and classic denim is Levi’s. They have pieces that you can wear for years (and generations) to come.

Now, the iconic denim label has expanded its Asia footprint with its largest store in the Philippines located at the second level, City Center of SM City North EDSA. What's even better is that you can have your denim pieces personalized in-store.

The NextGen concept store features illuminated entry archways and in-store panels to deliver the fullest expression of the brand through a unique and immersive shopping experience. 

Levi's SM North EDSA

In-store panels

From its iconic 501 line to its classic Trucker jackets, the store carries the most comprehensive selection of Levi's products in the country.

New spaces such as a style lounge, elevated fitting rooms, and personalized shopping guidance from in-store Levi’s experts were also added to enhance customers' shopping experience. 

The Levi's Tailor Shop

If you find your pair of jeans or a Trucker jacket too plain, you may opt to add a little flair as the new store also houses the Levi's Tailor Shop— an alteration, restoration, and customization station helmed by skilled tailoring professionals. With self-expression being key for today’s consumers, customers have the option to customize their Levi's apparel to suit their tastes and expression. 

Likewise, it provides shoppers with an extensive selection of unique extras like embroidery, patches, pins, and fabric paneling. With the help of their expert tailors, their dream denim is behind the seams at the Levi’s Tailor Shop.

The Levi's Tailor Shop where you can personalize your Levi's products

Sample patches at the Levi's Tailor Shop

Levi's new store represents its commitment to Asia and regional expansion, as well as its direct-to-consumer strategy of delivering high-quality apparel to customers.

As the brand focuses on making its stores premium destinations that provide premium shopping experiences to its customers worldwide, it continues to diversify its business across geographies, apparel categories, and distribution channels, all in the service of providing well-made, timeless apparel to its customers.