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Seeing beauty in a new light at Rustan’s Beauty Hall

Published Oct 03, 2023 1:15 pm

Rustan's, with a heritage dating back over 70 years, has always been a pioneer in luxury retail. Inspired by founders Gliceria Rustia Tantoco and Bienvenido Tantoco Sr.'s visit to Paris, they embarked on a mission to bring the essence of luxury to the Philippines through Rustan's Department Stores. This legacy of excellence and a reputation for exceptional customer service paved the way for the exclusive presence of renowned brands in its stores, making Rustan's a trusted name in the Filipino market.

Now, Rustan's introduces its newly revitalized Beauty Hall, a testament to the company's commitment to offering nothing less than the best to its patrons. The Beauty Hall is not just a retail space; it's a sanctuary of beauty and elegance, meticulously designed with world-class interiors and retail architecture innovations. It sets a new standard for excellence in the world of luxury beauty.

Moreover, the Beauty Hall serves as a reflection of Rustan's dedication to providing an international standard shopping experience. It's comparable with beauty halls found in key cities across Europe and the United States, offering a world-class haven for luxurious beauty brands.

On Sept. 7, Rustan’s The Beauty Source proudly presented the annual Beauty Addict Event, harmonizing seamlessly with its newly revitalized Beauty Hall.

The Beauty Hall was inaugurated with a ribbon-cutting ceremony led by Anton Huang, president of Stores Specialists Inc.; Michael Goh, Shiseido Philippines managing director; Donnie Tantoco, president of Rustan Commercial Corporation; Zenaida R. Tantoco, chairman and CEO of Rustan Commercial Corporation; and Miss Universe 2018 Catriona Gray.

Luxury beauty brands to discover at Rustan’s Beauty Hall 

In Rustan's Beauty Hall, shoppers embark on an exclusive journey through a curated collection of prestigious brands, each offering its unique allure. MFK presents the Philippines' inaugural identity counter, promising an exclusive encounter. L’Occitane's expanded space not only champions sustainability with its eco wall but also aspires to B-Corp status, upholding the highest standards of social and environmental responsibility.

Cle de Peau takes its place as Rustan's exclusive department store counter, offering an unmatched experience. MAC elevates the game with Virtual Try-On iPads and handy wireless charging pods at their makeup stations. A convenient grab-and-go station enhances the shopping experience with mini products at checkout.

La Prairie mirrors global design trends, offering the coveted “Art of Perfection” service. Clarins takes a personalized approach with the latest counter elements, enabling custom consultations and demonstrations. A dedicated wrapping corner caters to gifting needs, ensuring every purchase is a delight.

The Beauty Hall continues to evolve, welcoming clean beauty brands like L:A Bruket and Grown Alchemist, with more delightful surprises on the horizon.

For beauty addicts

In the world of luxury and style, Rustan's Beauty Addict Event unfolded gracefully, inviting guests to explore the theme of “Seeing Beauty in a New Light.” The evening commenced with the official inauguration of the Beauty Hall, marked by a ribbon-cutting ceremony that set the stage for an unforgettable experience.

The venue was adorned with captivating light installations, and the GlamBot captured moments akin to Hollywood glamour. Beyond the visual spectacle, the event offered a range of performances and engaging activities while presenting exclusive offers.

Beauty Addicts were mesmerized by the Halili Dance Group's ballet number, followed by musical enchantments courtesy of Bea Tantoco and the Manila String Machine Orchestra. As night fell, they enjoyed the soulful tunes of Renee Dominique, followed by the rhythmic beats of DJs Christi McGarry and Eduardo Lara.

Guests danced into the night, their favorite spirits in hand from the champagne bar, courtesy of Philippine Wine Merchants, and indulging in gourmet hors d’oeuvres artfully crafted by Margarita Fores.

Get your glam on with Rustan’s extended deals

Rustan’s The Beauty Source is extending exclusive deals all the way to November.

Until Nov. 30, Rustan’s is celebrating the holiday season with the Beauty Addict Holiday Gift with Purchase. For a minimum receipt purchase of P30,000, Beauty Addict members are entitled to a complimentary Make It Pop Floral Jewelry Box from Kate Spade New York.

Running simultaneously is the Beauty Addict Holiday Raffle. One lucky Beauty Addict winner will be drawn to receive the grand prize: a three-night luxurious stay for two at an exclusive hotel in Paris, France, inclusive of Singapore Airlines KrisFlyer miles, redeemable for a Business Class Saver Award ticket to Paris.

For every purchase of P2,500 worth of products and services from Rustan’s The Beauty Source, Beauty Addict and KrisFlyer members will receive one electronic raffle entry, while Metrobank cardholders, who are also Beauty Addict and KrisFlyer members, will receive two electronic raffle entries when they shop until Nov. 30.

In this beautifully crafted haven, Rustan's continues its tradition of curating the finest lifestyle and beauty brands. The Rustan's Beauty Hall is more than a destination; it's an experience, a tribute to the founders' vision, and a testament to their enduring commitment to excellence.

Not a Beauty Addict Member yet? Find out how you can join the club by visiting To discover more details about this exclusive raffle, visit


The Rustan’s Beauty Addict Event was made possible with Metrobank, Singapore Airlines KrisFlyer, and Philippine Wine Merchants, with special thanks to the following brands:

Hair & makeup:

  • Stila
  • MAC
  • Laura Mercier
  • Phyto


  • Timi
  • Anne Klein


  • Self Portrait
  • Ramy Brook
  • Tadashi Shoji
  • Black Halo
  • Ronny Kobo
  • Bardot

 To get the latest updates, events, first dibs on special offers, and more, join the Rustan’s The Beauty Source Viber Community at Visit their website and follow them on TikTok, Facebook, and Instagram.

 Shop your most-loved beauty products hassle-free with Rustan’s Personal Shopper on Call service, message/call 0917 111 1952, online at or at your nearest Rustan’s store.

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Editor’s Note: This article was provided by Rustan's The Beauty Source.