eCommerce platform Lazada just announced that K-drama actor Lee Min Ho is their first global ambassador.
Just two days after teasing their followers with a photo of their newest Lazada Heartthrob's silhouette, Lazada has finally revealed it to be Lee Min Ho. "Make way for The King: Eternal Monarch. You guessed it right, @actorleeminho is Lazada's Regional Brand Ambassador!" said the brand in a post.
In a statement, Lazada’s Group Chief Marketing Officer Mary Zhou said, "In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia."
“Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. He is loved by fans in this region for his leading roles in popular television series such as Boys Over Flowers, City Hunter and more recently The King: Eternal Monarch. We are thrilled that Lee is Lazada’s Heartthrob and the strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community,” Zhou added.
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It's just about right that this oppa joins Lazada for its biggest online sale of the year 11.11, after being hailed as King of Social media. As of press time, Lee Min Ho has over 43 million followers in Facebook, Instagram, and Twitter combined.
Lee said, “I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”
Lee joins Lazada’s local brand ambassadors across Southeast Asia namely, Kathryn Bernardo in the Philippines, Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Bella Ranee Campen in Thailand, and Chi Pu in Vietnam.