Chicky, now a superchicken, lands on a new nest in BGC
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A superpowered chicken is making heads turn in BGC, Taguig City.
Chicky, Bounty Fresh Chicken’s mascot, is now featured on the 3D-LED naked-eye digital billboard at One Bonifacio High Street and 5th Avenue, Bonifacio Global City in Taguig City.
Now sporting a superhero cape and a shield, Chicky boasts her superpowers that can enrich one’s health, all thanks to being raised in a caring environment without antibiotics by Bounty Fresh. The cute anthropomorphic fowl reminds everyone to take care of their health, starting with integrating antibiotic-free chicken meat into their diet.
The ad brings back memories of 2020 when Chicky was an inflatable balloon along EDSA Magallanes and C5-Road, wearing a face mask to remind motorists to keep themselves protected against the virus. Now that the restrictions have eased, Chicky now has a new mission - to promote Bounty Fresh nutritious fresh-dressed chickens, with her battle cry, “NAE” or “No Antibiotics Ever!”
“NAE chickens are raised without antibiotics at any point in the production process. No antibiotics have ever been administered to these chickens as they do not need one because they are raised healthy through a vegetarian diet and in a clean environment,” Bounty Fresh explained in a press release.
Furthermore, Bounty’s dressing plants use the latest technologies to ensure that their dressed chickens are all safe and of high quality. According to its official website, the company utilizes fresh-air handling to filter the migration of bacteria thus ensuring their workers’ safety as well. Bounty is also the first in the country to operate a complete line of deboning for chicken thighs and breasts, it added.
Marketed as #Lakingfarmfresh, Bounty Fresh Chicken guarantees that its Premium, Young & Tender, Family Feast, and Everyday Chickens variants were raised in a healthy environment, which all make for a filling meal your family deserves.
Enjoy fresh, healthy chicken meat now. Check out all the Bounty Fresh products available in major supermarkets, and online at www.themeatmarket.ph and other ecommerce sites.
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Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like Bounty Fresh.