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When you think about volunteering and relief efforts, what comes to mind is an image of being onsite, directly handing food, water and clothes. But there’s always a way to come together through the virtual space. You can still extend a helping hand without leaving the comforts of your home.
During the height of ECQ in March 2020, McDonald’s Kindness Kitchen was launched to support frontliners and marginalized communities. When it first started, the initiative, led by the Ronald McDonald House Charities Philippines (RMHC), had the goal of providing 50,000 meals to Filipinos in need.
The people behind this labor of love were the restaurant crew, managers, and other employee volunteers from different McDonald’s stores.
After exactly a year, McDonald’s Kindness Kitchen has successfully served more than 460,000 meals to 501 communities and 400 hospitals and quarantine centers. It has also partnered with 249 government offices and 55 non-government organizations.
“Guided by our core value of malasakit, we have always been committed to serve our communities. Through our Kindness Kitchens, we are pleased to serve meals and bring simple happiness to many of our fellow Filipinos,” said Kenneth S. Yang, McDonald’s Philippines president and CEO and RMHC president.
“We are very grateful to our partners who’ve entrusted us with their generosity. To date, we continue to serve meals especially to health care workers who have been in the front line of battle against the pandemic.
Feed those in need and show your appreciation to doctors, nurses, delivery riders, and other frontliners without leaving your house through the McDonald’s Kindness Kitchen.
To support the cause, visit www.rmhc.org.ph/donate and help send more meals to more of our frontliners.
Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like McDonald's.