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You’re in Good Hands: The Metrobank brand of service

By Ching M. Alano, The Philippine STAR Published Sep 01, 2022 2:40 pm

"You're in good hands."

That's probably the best assurance you can get from anyone, that they've got your back and, more than that, they have your best interest at heart. 

But much more than a catchphrase, "You're in good hands" has been the unwavering promise and lasting commitment of Metropolitan Bank & Trust Co. (Metrobank) to all its stakeholders over the past 60 years.

“Our brand promise, “You’re in Good Hands,” could mean providing financial services to help clients make their dreams come true, securing their hard-earned money, developing our employees, and much more,” said Metrobank SVP and Chief Marketing Officer Digs Dimagiba.

He adds, "If I put myself in the shoes of a client, it will always be a question of how does a bank support me? The idea behind this promise is we are a Bank that is prepared and can effectively support different types of customers. Every client has a different need and want, but to be the preferred bank, we must always be ready to deliver.”

Beyond Metrobank’s brand insignia

Metrobank’s logo or brand insignia is composed of a diamond-shaped globe, reflecting its aggressive growth and expansion worldwide. The diamond is standing on a stylized “M”, which represents stability and solidity, which are achieved through trust and confidence. Taken together, the Bank’s logo depicts growth built upon a stable foundation.

As it celebrates its 60 years of existence, Metrobank is stronger, more stable than ever, having weathered the test of time, and being its clients’ most reliable partner in future-proofing their financial needs. Fact is, its iconic diamond-inspired logo also symbolizes Metrobank's shining 60-year legacy of prestige, longevity, and resilience.

At 60 (and counting), Metrobank is the country's second largest private universal bank with consolidated assets of PHP2.7 trillion and total equity of PHP303.4 billion.

Although it's been around for more than half a century -- a bank you can surely bank on for its excellent service, solid and responsible work ethic, and good governance in running its operations -- Metrobank continues to evolve and innovate through its product offerings and partnerships with various communities while living up to its brand promise and personal pledge of every Metrobanker.

It makes every effort to create delightful experiences for customers as it invests in the right technologies that protect and keep pace with their lifestyle. It empowers customers to make informed decisions in selecting the products and services that best fit their needs, across domestic and international markets. Because the customers’ success is the bank's success, Metrobank delivers business insights and timely financial advice to help its clients realize their personal and business ambitions through various financial education initiatives.

Fast forward to a post-pandemic world

As it marks its diamond year, Metrobank takes a giant leap forward in a post-pandemic world. Long before the COVID-19 pandemic, Metrobank has embarked on digital innovations. With the shift in consumer behavior, it addresses the needs of customers in the digital space while keeping a strong relationship with those who prefer to transact face-to-face business in the Bank's branches.

While rolling out more digital channels, Metrobank continues to guide customers "from bricks to clicks" -- from transacting over the counter in the Bank to conducting financial transactions on the Bank's digital channels. This strikes a balance between digital innovation and physical touch while delivering on Metrobank's promise, "You're in good hands".

Metrobank continues to move towards a more customer-centric path for those who have journeyed with the Bank through the years even as it welcomes new clients it hopes to serve and keep, giving it a competitive edge over so many other financial institutions operating in the country today.

Keeping up with the times, Metrobank welcomes change by keeping what has worked through the years while making room for flexibility to rework, renew, and refuel what can be bigger, better, and stronger.

Bank with a heart

Over the past years, the Metrobank Foundation, Inc., which was established 17 years after Metrobank was founded in 1962, has been one of the country's most active corporate philanthropic organizations, garnering various awards on both the local and international scenes. True to its "Excel. Engage. Empower" roadmap, the Foundation inspires people to excel in what they do, engages them and the communities where they belong, and empowers them to become agents of positive change and influence towards nation-building.

Taking utmost care of its employees as much as it does of its customers, Metrobank launched MetrobankCARES, a mental and health wellness program to sustain workforce productivity and an advocacy campaign on self-care and self-awareness. An employer of choice, Metrobank continuously hones and enhances the abilities of its employees.

All told, with Metrobank, you're surely putting your future in good hands.

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Visit Metrobank's website. Follow its social media accounts on Facebook, Twitter, and Instagram.

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Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like Metrobank.