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DigiCon Valley: Celebrating the entrepreneurial spirit

By The Philippine STAR Published Sep 12, 2022 8:00 am

The Internet & Mobile Marketing Association of the Philippines (IMMAP)’s DigiCon, the flagship event for the Philippine marketing, advertising, and digital industries, is back this year with the theme “DigiCon Valley,” which is slated on Oct. 10 to 14.

Celebrating innovation, problem-solving, and the entrepreneurial spirit, DigiCon Valley looks ahead to what will be a tipping point in the country’s start-up scene: an increase in investments for Philippine firms in the next three years, much higher compared to what industries received over the past five years combined. 

Four program tracks will set the digital agenda for brands and, in turn, open doors for those in the digital space to connect with Philippine businesses:

  • Launchpad that will discuss the tools and techniques for digital excellence
  • Hypergrowth that will level up digital skills and showcase stories of growth from the most successful start-ups
  • Breakthrough that will teach digital strategy and how to think like an innovator
  • Enterprise that will chart what it means to be a digital-first organization.

During the preview held recently at The Astbury in Poblacion, IMMAP DigiCon co-chair Denise Haak unveiled the theme and program tracks to media guests and sponsors.

IMMAP DigiCon co-chair Trish Elamparo-Esteban introduced this year’s keynote speakers, which include Huffington Post founder Arianna Huffington, Rappler founder and the first Filipino Nobel Peace Prize laureate Maria Ressa, internationally acclaimed marketing expert and academic Mark Ritson, Design Sprint inventor Jake Knapp, and award-winning Global CMO of Dole Sunshine Company Rupen Desai.

Ritz Tan, who heads one of IMMAP DigiCon’s programs, also discussed a new addition to this year’s event called "After Hours." While the conference itself will be virtual, After Hours will be a set of face-to-face networking sessions that will allow attendees to meet each other and make business connections.

(L-R) Denise Haak, Trish Esteban, Janelle Barretto, Ritz Tan during the Q&A

IMMAP DigiCon Valley 2022 is co-presented by Angkas, with support from (Platinum sponsors) Manulife Philippines, Share Treats, and TikTok; (Gold sponsors) Investing in Women, an initiative of the Australian Government, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines; and (Silver sponsors) Digital Turbine, Hepmil Philippines, and Metrobank.

IMMA) DigiCon media partners are (Platinum) Manila Broadcasting Company and Rappler; (Gold) CNN Philippines, Manila Bulletin, AGC Power Holdings, Podcast Network Asia, The New Channel, and The Asian Parent; (Silver) Business World, Inquirer.Net, Kroma Entertainment, and The Philippine STAR; and (event partners) Creators and Influencers of the Philippines (CICP), Endeavor, and Kickstart Ventures.

For inquiries, visit t, and follow IMMAP on Facebook, Twitter, and Instagram.

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Editor’s Note: This article was provided by DigiCon.