BrandedUp in partnership with
Leading global tour company Trafalgar, and Switzerland Tourism, team up to advance both organizations’ shared vision of a sustainable, equitable tourism industry with the development of the first-ever “Swisstainable” travel itinerary.
Adhering to the destination’s commitment to sustainability, the new Swisstainable travel experience supports Switzerland’s natural and social resources and Trafalgar’s commitment to achieve net-zero emissions, of which low-carbon travel options are a key tactic.
“Travelers today are very mindful about responsible tourism. Our partnership with Switzerland Tourism is a perfect example of how we are working towards net zero by striking a balance between the realities of our environment with the needs of local communities,” said Mae Cheah, managing director of Trafalgar Asia.
“We are excited to become the first global travel company to develop a tour, which is entirely serviced by Swisstainable suppliers, and directly supports our climate goals and a number of community-driven projects in Switzerland.”
Trafalgar is offering an eight-day journey called “Contrasts of Switzerland,” through Zürich, St. Moritz, Zermatt, Geneva, and Lucerne.
It includes Swisstainable accommodations, experiences, meals, a new MAKE TRAVEL MATTER® Experience, and greener transportation considerations like replacing vans with train travel on the Glacier Express and Golden Pass Train Line.
Throughout this itinerary, travelers will have opportunities to enjoy nature up close and experience local culture, while consuming regional products as they travel through the majestic Swiss Alps, to the top of the Matterhorn, the streets of medieval Lucerne, and more.
On this itinerary, travelers will enjoy a MAKE TRAVEL MATTER® Experience that directly supports small, women-owned local businesses in Zurich. During a walking tour led by a local guide through its old town, travelers will learn about the medieval history of the city and current topics on social solidarity, as well as learn about the ethical production and conscious consumption of chocolate.
Guests will also be introduced to the work done by those at Essen für Alle called “Food for All,” which distributes food to immigrants and refugees living below the poverty line in Zurich.
Trafalgar, through parent company The Travel Corporation (TTC), has long been a leader in prioritizing measurable positive impact. Through the company’s detailed Climate Action Plan, Trafalgar became the first tour operator to have validated net zero targets with efforts to achieve net zero emissions by 2050.
The brand is currently midway through their five-year sustainability strategy, a marquee program of which are its MAKE TRAVEL MATTER® Experiences, which are immersive impact experiences that align with the ‘Swisstainable’ ethos.
This new three-year partnership aims to introduce a range of ‘Swisstainable’ products within the Switzerland program of Trafalgar, as well as sister brands Costsaver, Insight Vacations, and Luxury Gold.
“Switzerland Tourism is proud to turn sustainable philosophies into action thanks to the partnership with The Travel Corporation (TTC). We are delighted to see Trafalgar launching their first fully “Swisstainable” itinerary, “Contrasts of Switzerland,'' and as part of our three-year partnership, we are collectively working to encourage even more Swiss suppliers to join the Swisstainable movement. This partnership will further help us to position Switzerland as one of the most sustainable travel destinations in the world,” explained Pascal Prinz, director of global accounts and emerging markets, Switzerland Tourism.
The first departure of this fully ‘Swisstainable’ itinerary from Trafalgar will be on April 30th. To see a detailed itinerary visit Contrasts of Swizerland here.
For more information on TTC’s climate commitments and public updates visit http://www.treadright.org/ https://impact.ttc.com/.
Learn more about the ‘Swisstainable’ program here.
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Editor’s Note: This article was provided by Trafalgar Travel.