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IKEA to launch online in PH ahead of physical store

By Brooke Villanueva Published Oct 07, 2020 11:37 am

Prior to next year’s opening of its physical store in the Philippines at the Mall of Asia complex, IKEA will start offering its covetable home finds online.

This, as the company boosts its digital presence following the increased demand of customers for home furnishings amidst the pandemic.

“The COVID crisis changed how many of us value life at home,” its managing director Christian Rojkjaer said in a press release. “At a time of urgent need, people turned to IKEA to set up home offices, study corners, outdoor living areas and functional kitchens. Many realized that home really counts and it’s worth investing to make our living spaces comfortable, functional, and beautiful.”

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IKEA Southeast Asia and Mexico’s revenues fell after more than ten years of continuous growth, ending the financial year with SGD 1.1 billion in turnover. Across the globe, IKEA Southeast Asia & Mexico is among the 12 franchisees with stores in Singapore, Malaysia, and Thailand.

The Swedish home furnishing retailer, however, remains upbeat despite the dip.

“Our priority is to do everything we can to keep co-workers and customers safe, and to keep going because our visions to create a better everyday life for the many has never been more relevant,” Rojkjaer declared, adding that they are also making their items more affordable for their consumers.

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