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Ayala Malls cinemas enrich entertainment experiences across generations

By Aliyya Sawadjaan Published May 25, 2023 4:50 pm Updated May 25, 2023 6:27 pm

For the past decades, Ayala Malls has brought the good life to Filipinos ever since it first opened its doors in the 1970s, addressing their basic needs and creating vibrant community hubs for shoppers and visitors.

More than just building malls, Ayala Land creates destinations. Its shopping malls are located within an integrated community that has office and residential developments. Through these, the quality of life is enhanced for those who live in and around its communities.

Ayala Malls continues to evolve and stay relevant through the years. Its activity centers are veritable busy hives buzzing with fun activities for everyone—be it a musical show, a fashion show, a product launch, or a movie premiere.

It has also become the place for family bonding as parents and their kids would often go to its cinemas to watch movies and share a bucket of popcorn with one another.

Movie watching as family bonding

Going to the cinema has become a family tradition for many Filipino families because it is the perfect way to spend time together. It strengthens bonds while creating wonderful memories that would last a lifetime. These memories are then passed down to future generations.

However, the COVID-19 pandemic has put a damper on this fun activity with families opting to watch movies using their gadgets rather than on the big screen. This makes the movie-watching experience less fun.

Why watching movies is better in the cinema

Going to the cinema means going on new adventures. By watching movies, it gives viewers better insights into life, ideas, and innovations, while also providing entertainment.

It also gives viewers a peek into other countries and their cultures. Lastly, it provides the viewer a more immersive experience with its larger display and crisper sound effects.

At Ayala Malls Cinema, families can enjoy entertainment experiences with their state-of-the-art features including their 4DX theaters with magical motion seats that let viewers fully immerse themselves in every scene.

After the movies, families can spend more time together by shopping or dining in any of the numerous restaurants in the Ayala Malls’ roster, or by visiting Time Zone and play games.

With Ayala Malls, families can spend as much time together as possible, thanks to their wide range of kid-friendly merchants.

The entrance to the cinema was akin to The Little Mermaid world.
Ayala Malls makes a big splash for ‘The Little Mermaid’

Be part of Ayala Malls’ world as they proudly present the Disney classic The Little Mermaid.

The live-action remake of the 1989 animated movie has swam its way to the Philippines, reintroducing the timeless tale to a whole new generation of moviegoers.

Originally written by Danish author Hans Christian Andersen in 1837, the story revolves around an adventurous mermaid named Ariel who wants to see and explore the world.

Guests had fun taking photos by the art installations during the premiere night.

The film features Halle Bailey as Ariel, Jonah Hauer-King as Prince Eric, Daveed Diggs as Sebastian, Awkwafina as Scuttle, Jacob Tremblay as Flounder, Noma Dumezweni as The Queen, Art Malik as Sir Grimsby, with Javier Bardem as King Triton and Melissa McCarthy as Ursula.

Fun activities for everyone with Ayala Malls

Since the first release of its trailer, people have been eagerly waiting for the movie and how it has recreated a beloved Disney classic. And to celebrate the movie coming ashore to Philippine cinemas, Ayala Malls has come up with a slew of activities to make it more fun and memorable for kids and the kids-at-heart.

The Sea Princess Magical Ball was in full swing. Children, like Zoe Miranda who was with mom Sofia Andres, were spotted taking photos with Ariel and Prince Eric present at the premiere.

Explore Atlantis and all of its splendor. Don’t forget to take an underwater picture with friends and family while you’re at it. Grab your dinglehoppers and get a princess makeover, paint your own seashells, and enjoy many more fun treats and delicious delights.

And on the weekends, try not to get cold fins because Ayala Malls has also prepared something special. On May 27, party like Sebastian and the rest of Atlantis at the Under Water Treasure Trove which include princess parties, as well as the Princess Sea Adventure Party. These parties are available across all Ayala Malls.

The Little Mermaid is the perfect movie to reminisce to as Disney fans have grown up watching the animated version and have passed on the love to their children. It is one of those movies that are truly special and must be enjoyed on the big screen.

Watch The Little Mermaid at any Ayala Malls near you and belt out to all of your fave songs.


To know more about Ayala Malls and Ayala Malls Cinemas, visit

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Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like Ayala Malls.