Cupids are stressed. On this first Valentine’s Day since the pandemic, they are anxious about love not quite being in the air. They are tired and completely out of their wits.
Netflix’s tongue-in-cheek ad depicts the Philippine Association ng mga Kupido (or PAK) having a meeting and pleading to the public to get their landi on.
The Cupids are a lot more mature than the cherubs slinging bow and arrows depicted in classical art—so mature they are wearing adult diapers!
They explain that the lockdown saw a spike in breakups and a decline in new relationships. “It’s the first Valentine’s since the pandemic, and getting to people to find love during the lockdown hasn’t been easy. A lot of couples broke up. Single people found it hard to mingle.”
If you think the Cupids look familiar, that’s because their team is made up comedians from Comedy Manila: Red Ollero, James Caraan, GB Labrador, Yuki Horikoshi, Aldo Cuervo, Alexio Tabafunda, Roger Naldo, and TikTok star Pipay Kipay.
Inspired by Lara Jean of To All the Boys: Always and Forever, the ad wants to bring a whole lotta love on Valentine’s Day because the more people start falling in love, the faster the Cupids can reach their quotas. Lumandi raw kayo, please!
“Most people have gotten rusty with their pick-up moves because of the lack of interaction this quarantine. So, the Cupids are urging everyone to learn from the best-in-landi: Lara Jean and Peter K!”
The ad was created by Gigil, directed by Marius Talampas with chief creative officers Herbert Hernandez and Badong Abesamis, and senior copywriter Leslie Cua and Zion dela Peña.
To All The Boys: Always and Forever drops tomorrow, Feb. Feb 12 on Netflix.