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Australian government draws flak over Women's Month logo fail

By SAAB LARIOSA Published Mar 14, 2022 9:00 pm Updated Mar 14, 2022 9:05 pm

A logo for a “Women’s Network” campaign introduced by an Australian government office has drawn the ire of netizens after its shape was called out for resembling male genitalia.

Presented by the Prime Minister and Cabinet’s (PM&C), a team that supports the Prime Minister, Cabinet, Portfolio Ministers, and Assistant Ministers of the Australian government, the logo itself shows a "W" and a thick purple line at the end of it.

No less than 24 hours after revealing the logo, all traces of it have been removed on the PM&C's website and social media accounts.

Netizens have since poked fun at or responded negatively to the design choice. While some chose to point out the design, others saw it as a deliberate move from graphic designers during Women's Month.

"Why have the juvenile idiots in your department made male genitalia out of the Women's Network logo? How hilarious," one Twitter user shared.

"Let's degrade women. Again. Anybody who understands graphic design knows this is deliberate."

"Why have you chosen to trivialise insult and demean your so called 'Women's Network' with this phallic, male focussed logo?" another inquired.

Meanwhile, others have provided answers to the questionable design, pointing out that the new addition simply follows the style of other PM&C campaign logos and was likely approved at a rushed pace.

Another user suggested that the tampon might have been the initial idea for the logo, but was clearly lost in translation once rendered.

According to the PM&C, "Women's Network" is one of their efforts to promote gender equality for the country.

"The PM&C champions equal opportunity on behalf of its members and is an inclusive, volunteer-based organisation built by members, for members," their website reads.

"The network is supported by a Gender Executive Champion. The Women’s Network assists PM&C in enabling cultural change aspirations expressed in the Department’s 100–1000 day plan for transformational change by helping implement PM&C’s Gender Equality Action Plan and Embracing Inclusion and Diversity Program."

The PM&C has yet to issue a statement on the matter.