BrandedUp in partnership with
In a world where everything’s gone digital, why own a traditional watch? The answer is simple: because aside from telling the time, it also tells a story. And it’s a story about who you are.
Traditional watches let you show character, style, and substance—the things that actually matter, and the ones that truly make an impression.
In the same way, these are the things that the Tissot PRX 40 205 and PR 100 Sport Chic represent. Both are classics that carry on the tradition, but both are also made for the modern age.
The very first model of the PRX was created in the ’70s—an era that changed watchmaking and marked the birth of iconic designs. The PRX carries the legacy of the original model while being thoroughly modern.
Each letter in the name stands for a trait that the watch represents: “P” for precise; R for “robust”; and “X” for the roman numeral 10, which refers to its water resistance of 10 atmospheres (100 m).
The PRX is built with a high-precision Swiss-made quartz movement, which means you won’t have to worry about accuracy. The stainless steel case and bracelet will stand the rigors of daily wear, while the water resistance will let you take it into shallow waters.
When it comes to design, the PRX presents a classic slim case made with a subtle barrel shape and a slender bezel, with curving lines that extend to the integrated bracelet. This gives it a sleek, elegant appearance that stands out without being obtrusive.
The PRX comes in a black or blue sunburst dial, with nickel-plated hour markers and hands. But if you’re looking for something more ’70s-inspired, you also have the option to get it in a vertical satin-finish silver-gray dial, with rose gold hour markers and hands.
At 40 mm, with a slim design and ergonomic bracelet, the watch is made for the everyday. The date display at 3 o’clock and ample water resistance also give it functionality, letting you take it through life the way Will Devaughn does.
Actor, host, and model Will Devaughn is used to taking on different roles. Now, also a visual artist and transformational fitness instructor, his career often finds him anywhere between urban landscapes and the countryside. And in any of these places, the PRXwon’t look out of place.
Tissot PR 100 Sport Chic
The PR 100 Sport Chic is a robust and sporty watch, though it still bears all the hallmarks of a classic, refined timepiece. Each part of the PR 100 Sport Chic has been well thought out, creating a distinctly feminine design.
The 36 mm case is marked by flowing lines with gently sloping lugs that lead to a sturdy, but delicately styled bracelet. The dial comes in either a sunray pattern or in mother of pearl, with a date display at 6 o’ clock for added practicality.
The raised details on the bezel also display the passing of each 10 minutes in an hour, allowing you to tell the time more easily. Powered by a Swiss quartz movement and with a water resistance of up to 100m, the watch will keep going whether you wear it in the office or on weekend escapades.
But what would a lady’s timepiece be without options? The PR 100 Sport Chic comes in either stainless steel or a two-tone version in steel and PVD rose gold. There’s also a version set with 12 diamonds as hour markers, which add a bit of brilliance. These diamonds are Top Wesselton—an old jeweler’s term for stones that rank highly on the color scale—and are also graded highly on the clarity scale.
So, whether the day calls for a dress or requires something more casual to wear to the beach, the PR 100 Sport Chic adds a touch of elegance to whatever situation you find yourself in. Just as it does when Gretchen Fullido wears it.
Gretchen Fullido is a popular TV presenter. But when the studio lights are off, you can find her in the pool or in her garden. Between going live in front of the camera and pursuing her life outside of the public eye, thePR 100 Sport Chic is a companion that suits her wrist.
Modern lives require many roles from those who live them. But from each role to the next, you’ll want something to anchor yourself on and remind you who you are—someone with character, style, and substance. Let your watch tell your story: a classic for the modern age that can go where you need it to.
Check out The Watch Store shops at SM City North EDSA Annex, SM City Davao Ecoland, SM City Cebu, and Ayala Centrio Mall, or at any Tissot store near you— SM City North EDSA City Center, SM Megamall, SM Mall of Asia, SM Makati, and SM Lanang Premier. #TheWatchStorePH #TissotPHOfficial #TissotPRX #TissotPR100SportChic
* * *
Editor’s Note: This article was provided by Tissot.