Xbox collaborates with R&B group All-4-One for promotional song
Give Microsoft's marketing team a raise for getting ’90s R&B group All-4-One to remix their hit, I Swear, into Xbox’s It’s All There to promote their Xbox All Access subscription service.
The video features the classic look of ’90s R&B music videos with the blurry filter, and the singers wearing all-white clothes and tracksuits.
All-4-One are mostly known for their hits I Swear, which won a Grammy Award in 1995 for Best Pop Performance by a Duo or Group with Vocal, and I Can Love You Like That.
This marketing push is spreading like wildfire in social media and is being praised for its fun and quirky approach to selling Xbox consoles.
Xbox All Access lets subscribers get a new next-gen Xbox Series X or S console, or upgrade their old Xbox One console into a Series X or S.
Both options come with 24 months of Xbox Game Pass Ultimate.
It was launched in 2018 but started only selling Xbox Live Gold and Xbox Game Pass bundles, in October 2019, the console option was added with its release of Xbox One consoles and an option to upgrade once the Series consoles were available.
Xbox All Access is only available in Australia, Canada, Denmark, Finland, France, New Zealand, Norway, Poland, South Korea, Sweden, UK, and the US.
(Images from the official Xbox Youtube Channel)