BLACKPINK's 'DDU-DU DDU-DU' MV hit 1.4B—a first for any K-pop group

BLACKPINK makes another mark in history, this time, for reaching 1.4 billion views for DDU-DU DDU-DU's music video!

On November 23, YG Entertainment announced on social media that Korean pop girl group BLACKPINK's 2018 song DDU-DU DDU-DU has reached 1.4 billion views on Youtube. This is the first time a K-pop group's music video achieved such a milestone.

Two other BLACKPINK music videos, however, previously breached 1 billion views, namely Kill This Love in 2019 and Boombayah in 2016. Both, however, are lower than DDU-DU DDU-DU's current count.

PSY’s Gangnam Style was the first music video to clock one billion views on YouTube, a feat it achieved in 2012. Today, the Gangnam Style music video has chalked up 3.8 billion views to date.