McDitto: Bunnies appeal for worldwide McDonald's NewJeans meal as group becomes brand's new face
Fans of NewJeans known as Bunnies (alternatively, Tokki) are appealing to McDonald's Korea to release its rumored "NewJeans meal" worldwide to cater to the K-pop girl group's supporters overseas.
"OMG!" McDonald's Korea posted on social media, asking local Tokki, "Which McDonald's burger is picked by NewJeans?"
The same day, the NewJeans official account posted with musical note emojis: "New face of [McDonald's Korea] badabababa."
The Korean franchise of the popular fast food chain earlier teased its partnership with the group four times: the first one is a picture of the word "attention" using a pixelated font, the second is an animated crossover of the McDonald's logo and bunny ears, then an 8-bit still illustration and lastly, another 8-bit motion graphic with a background voice (resembling Danielle's) repeatedly saying "Crispy!"
Most recently, McDonald's Korea posted its "Find Crispy" advertisement with its caption mentioning a "crispy burger."
There are no other details than the date Thursday, Mar. 2, being mentioned in two of the Korean fast food account's most recent posts.
Recent precedent
In June 2021, the official BTS Meal caused quite a global frenzy immediately after it was released. It trended for well over a month, with fans using their creativity to extend the shelf life of the "affordable merch."
McDonald's singled out the BTS Meal campaign as a successful showcase of the Marketing, Core, and Digital (M, C, and D), pillars of its growth strategy.
"Our ambitious marketing campaign spoke to a new generation of customers in 50 markets and achieved record-breaking social engagement leading McDonald’s to trend on Twitter at #1 in the U.S. and #2 worldwide," the fast food brand wrote. It added that the meal drove visits to its restaurants and "significant lifts" in the sales of Chicken McNuggets, one of its core menu items.
NewJeans is managed by HYBE subsidiary Ador, which means they are labelmates with their K-pop sunbaes and fellow McDonald's endorsers.