How you like that? BLACKPINK is now the most-viewed music channel on YouTube with over 30 billion views.
Guinness World Records said that as of April 12, 2023, the K-pop supergroup—comprising Rosé, Jennie, Lisa, and Jisoo—has registered a total of 30,151,716,121 views.
American pop rock band Maroon 5 previously held the record in 2018, with around 9 billion views.
The music video for BLACKPINK's 뚜두뚜두 (DDU-DU DDU-DU) alone has over 2 billion views, Guinness World Records noted.
BLACKPINK has 85 million YouTube subscribers, the highest number for a band. It's also the first K-pop act to reach No. 1 on the United States and the United Kingdom album charts for female artists.
Last March, the quartet became the most-streamed female group on Spotify with over 8.8 billion individual streams, according to Guinness World Records.
Debuting in 2016, BLACKPINK is best known for the hits Whistle, As If It's Your Last, Boombayah, How You Like That, and Pink Venom, among many others.
The girl band went to the Philippines last March for a back-to-back concert at the Philippine Arena.
They also made history as the first K-pop group to headline Coachella on Sunday, April 16.
On top of their success as a group, the members have been paving their paths for their respective solo careers. Jennie made her solo debut with a single dubbed Solo in November 2018, while Lisa and Rosé released their solo music in 2021 with LALISA and On the Ground, respectively. Jisoo made her solo debut on March 31.