Han So Hee named brand ambassador for Charles & Keith
Nevertheless and The World of Married star Han So Hee has debuted as the newest global ambassador of Asian fast fashion brand Charles & Keith.
The 28-year-old actress is set to appear in the brand's Fall Winter 2023 campaign that is set to drop in the third quarter of this year.
In a press release, Charles & Keith said that it selected Han So Hee as its endorser as her personality reflects the authenticity and creativity of the brand.
“Han So Hee embodies the spirit of Charles & Keith with her authentic individuality, confidence and creativity,” said brand co-founder Keith Wong. “We are delighted to welcome her on board the Charles & Keith Family and inspire new possibilities together.”
The Hallyu star is the third South Korean celebrity to represent the brand following Krystal Jung of K-pop group f(x) for its spring 2022 campaign, as well as girl group ITZY, which has been fronting the brand's campaigns starting from its fall winter 2022 collection.
The news of Han So Hee's new endorsement also comes months after Charles & Keith launched viral Filipino TikToker Zoe Gabriel as its brand community ambassador.
Han So Hee, meanwhile, has been booked and busy with several projects headlined by the Girls' Love film Heavy Snow. The movie, which premiered at the 24th Jeonju International Film Festival on April 27, marks the first time is starring in a film and a lesbian at that.
In addition to this, Han So Hee is set to star in the upcoming K-dramas Gyeongseong Creature and The Price of Confession where she will be joined by Hallyu A-lister Song Hye Kyo.