BrandedUp in partnership with
Lee Minho gained widespread fame worldwide in 2009 with his role as Gu Jun-pyo in Boys Over Flowers, South Korea's adaptation of a Japanese manga series about a working-class girl who gets tangled up in the lives of a group of wealthy young men in her elite high school.
Yet the world-famous South Korean actor is also so much more than his Boys Over Flowers fame. He is a talented actor, soulful singer, global celebrity, and an icon of his generation—peppered with a charming and magnetic personality and down-to-earth attitude.
Those who have worked with him attest that he treats everyone with respect while creating an enjoyable environment for people working with him. He is kind and considerate toward his fans, and often finds out ways to chat with them.
Whatever the situation, he always waves at his fans with a smile on his face. He calls his ‘Minoz’ or fans “a presence that’s like God." He insistently makes sure to give back to society through his charity platform," says Hallyuism, a site dedicated to Hallyu or the Korean Wave.
Inside and out, Lee Minho is, indeed, a beautiful individual; a true Good Guy—and thus, it comes as no surprise that he is SM Development Corporation (SMDC)’s newest brand ambassador, a match made in Hallyu Heaven.
Fit for a ‘King’
SMDC and Lee Minho's partnership comes as no surprise—a tandem as perfect as the addicting K-Dramas that have made their way into our hearts.
In many ways more than one, Lee Minho is, without a doubt, the face of luxury. For one, the South Korean superstar who starred in ‘The King: Eternal Monarch’ is known for his impeccable style and fashion sense—whether it is a plain white shirt or a basic gray sweater. Just recently, he was named as luxury fashion brand Fendi’s new brand ambassador.
Like Lee Minho, SMDC is also now being recognized globally as the Philippines’ leading real estate developer. SMDC was recognized as “Best Developer” by Dot Property Awards Southeast Asia 2022, and has received numerous accolades from different award-giving bodies for its developments.
SMDC Vice President for Marketing Aye Luna said that SMDC partnered with Lee Minho because he emulates many qualities that SMDC stands for: excellent, trailblazing, and sophisticated.
"We are a responsible developer of world-class, master-planned, premier integrated developments. SMDC is a trailblazer and a builder of sustainable communities that nurtures and cares for its community of residents and investors," Luna said.
"His qualities have made him an exemplary, world-class actor. More than an actor, he pursues his potential in other aspects and becomes successful at them, as model, director, businessman," Luna said.
This formidable partnership makes Lee Minho the new endorser of SMDC, the country's leading real estate developer, particularly its luxury projects. It's a role perfect for Lee Minho, and having him is, likewise, a testament to SMDC's five-star proposition.
Luxury for more Filipinos
Through the decades, SMDC has built for the Filipino and it continues to surpass its past projects with even better offerings.
It has now stepped into the luxury market through high-end residential projects, with luxury-grade features and amenities—giving Filipinos the lifestyle they deserve.
These high-end luxury projects are Sail Residences in the Mall of Asia Complex in Pasay City, Sands Residences along Roxas Boulevard, Manila, Glam Residences in Quezon City, and Gold Residences within Gold City, SMDC’s first integrated, township development near Ninoy Aquino International Airport in Paranaque City.
Here, one will find luxury-grade residential units, with opulent finishings and amenities. These projects will offer more Filipinos an upgraded, luxurious quality of life, as they will enjoy hotel-style environments, resort-grade leisure amenities, and easy access to commercial and entertainment establishments.
Against this backdrop, true enough, the settings and milieux of Lee Minho’s characters reflect the environment of these SMDC developments.
A good-natured heart
Luna saw how Lee Minho worked while doing the production work in Seoul. “Lee Minho was great to work with. He was very professional and well-prepared for the SMDC recordings.
As part of the SMDC family, Lee Minho not only represents the Philippine’s pioneering developer when it comes to sustainable, cosmopolitan communities. He also now joins the vibrant community of the ‘Good Guys’—residents and employees of SMDC who, in their benevolence, volunteer in SMDC community-building activities undertaken to serve barangays near their residential projects.
Collectively, the ‘Good Guys’ are self-motivated, hard-working Filipinos whose drive, industriousness, and enterprise raise them to be catalysts of nation-building.
Much like Lee Minho, whose personal advocacies assist charities and people in need, they emulate the SMDC spirit of the Good Guy, imbibing the spirit of shared social responsibility, and uplifting the quality of life in their country.
* * *
Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like SMDC.